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Alice’s Insights2023-07-19T08:31:21-04:00

Welcome to Alice’s Insights. Here you will find a vast array of educational and insightful content such as books, podcasts, videos and unique insight content.

All of these resources are specifically designed to help you better understand and navigate the ever-evolving world of strategic communication within the accounting industry. Whether you’re a seasoned accounting professional seeking to stay up-to-date with industry trends, or are new to the industry and eager to learn the basics, our resources provide valuable insights and practical knowledge.

Dive into our curated selection of articles, podcasts, videos, and more to unlock your full potential in the realm of accounting.

Accountants! Go Narrow. Book by Alice Lerman.
Accounting Today
Vertical IQ interview with Alice Lerman.
Practical Ideas for Growth. Podcast interview of Alice Lerman by inovautus consulting
Alice's Industry Flash Reports

Featured Thought Leadership

Book

Accountants! Go Narrow - by Alice LermanAccountants! Go Narrow

Written by Alice Lerman, this book helps accountants turn the power of industry specialization into profit for their firms.

Podcast

Non-Traditional Contributions to Marketing

Interview with Sarah Dobek of INOVAUTUS on their “Practical Ideas for Growth” podcast.

Videos

Grow and Retain Business with In-Depth Industry Expertise

Interview with Vertical IQ

Alice’s Insights

Account Today

Be sure to check out my article published in Account Today:
“The Secret Weapon in the War for Talent in the Accounting Industry”

Why AI Will Kill Accounting Generalists

Anyone in the accounting profession with a whit of human intelligence knows by now that artificial intelligence will transform the industry over the next few years. This might be the most important way: It's going to de-value commoditized "bean counting" functions and accelerate the need for firms to position themselves ...

PwC’s new leadership goes back to the future ahead of schedule

PricewaterhouseCoopers' new U.S. lead partner arrived ahead of schedule, with Paul Griggs taking the reins early after the firm announced it would unwind the controversial restructuring his predecessor had introduced. With a new global chair starting in July, PwC announced its U.S. operations would also restructure and reunite its tax division, slash the number ...

Client Experience Part 3: The 3 Components of a Successful CX Program

Your CX strategy is all about three things: The voice of the client Your firm’s CX skills and resources Establishing industry-based client teams dedicated to your clients’ business successes. The Voice of the Client (aka client feedback) When launching your CX program, client feedback is critically important. The basic steps ...

Videos from Instagram

Accountants! Go Narrow! Book Cover

Accountants! Go Narrow

I wrote this book to help accountants turn the power of industry specialization into profit for their firms.

Great, tactical advice in a competitive business landscape.
– Sean

Buy it on Amazon Now!

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Lerman Strategies proudly collaborates with the BDO Alliance USA, Vendor Marketing Program (VMP), leveraging this alliance to enhance the specialization and market presence of accountants within large firms. As part of the VMP, we focus on fostering industry-specific expertise, thereby elevating the stature of individual accountants and forging stronger connections between accounting firms and businesses within these industries. Our partnership with BDO's VMP reflects our commitment to excellence and our dedication to the growth and success of our clients in the accounting sector.

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