Why AI Will Kill Accounting Generalists
Anyone in the accounting profession with a whit of human intelligence knows by now that artificial intelligence will transform the industry over the next few years. This might be the most important way: It’s going to de-value commoditized “bean counting” functions and accelerate the need for firms to position themselves firmly as deep-rooted expert advisors.
Firms that do will prosper. …
PwC’s new leadership goes back to the future ahead of schedule
PricewaterhouseCoopers’ new U.S. lead partner arrived ahead of schedule, with Paul Griggs taking the reins early after the firm announced it would unwind the controversial restructuring his predecessor had introduced.
With a new global chair starting in July, PwC announced its U.S. operations would also restructure and reunite its tax division, slash the number of new
Client Experience Part 3: The 3 Components of a Successful CX Program
Your CX strategy is all about three things:
- The voice of the client
- Your firm’s CX skills and resources
- Establishing industry-based client teams dedicated to your clients’ business successes.
- The Voice of the Client (aka client feedback)
When launching …
Client Experience Part 2: Overcoming the Challenges of Building an Effective CX Program
It’s not unusual for firms that haven’t previously established a client experience (CX) program to face problems. The challenges could include:
- Lack of a national, unified client experience. Often, a firm’s acquisition strategy will result in disparate cultures, histories and approaches in different geographic regions.
- Difficulty …
CX Part 1: Want to Become a Firm of the Future? It’s all about the Client Experience.
There’s a golden ticket to becoming a Firm of the Future!
You must define your firm’s client experience (CX) and actualize that experience consistently across the firm. A Firm of the Future doesn’t just survive ─ it thrives if it can capitalize on the fast-paced changes taking place in today’s accounting and consulting industry. Witness things like …
Marketing Professionals are Critical to Building a Robust Industry Program
Marketing is critical to the success of your firm’s industry program. And firm leadership as well as industry practice group members must understand the real value professional marketers bring to the table.
In some smaller firms, I’ve seen marketing departments populated with self-made, homegrown marketers who were promoted from receptionist to …
Marketers Play an Important Role in Your Industry Teams’ Success
Whether your firm’s marketing resources are in-house or outside consultants, they’re job is to support each aspiring industry luminary and industry team so they effectively leverage industry venues where decision-makers and influencers are found. Marketing professionals can help guide industry team members with the following:
- After researching the options, marketers should help the …
Industry Specialization Helps Ensure You’re Fishing Where the Fish Are
Industry groups are close-knit communities. They make it easier to find direction and focus as you build your network and reputation as an industry specialist. Industry specialization is a sure-fire way to improve your marketplace efficiency and productivity, ultimately making you more successful. Here’s why:
- You want to fish where the fish are. …
KM Systems ― Elements, Advantages and Benefits for Your Firm and Industry Groups
In a nutshell, a knowledge management (KM) system’s key elements and advantages to your firm can include:
- Establishes the company’s intranet as the primary knowledge-sharing platform. Once a firm becomes larger than one or two offices in nearby geographies, an intranet portal is essential to efficiently share knowledge across the entire firm.
The Advantages of a KM Program Apply to Firms of all Sizes!
Firms can initiate and build a KM (knowledge management) function as they grow and the need for knowledge sharing expands. To begin, all you need is one knowledge manager with the necessary IT support to launch and maintain the intranet software. Outsourcing this function as an expense, rather than adding resources to the firm’s payroll, is also a …
